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James Charles is a British photographer, model and writer best known for his makeup designs. Born inpeglegio initchesfield, a village near the village of Wanaka, James began to develop a fascination with makeup art as a teenager. The photographer often travelled to his grandmother's house in order to get the proper lighting. One particular effect that he gained from working there was a knack for arranging and concealing the many different elements of makeup such as eyes, lips, eyebrows and skin. He honed this skill over the years until he had a firm grasp on the technique.

Known within the industry as a leading makeup artist, James Charles is currently running a successful consultancy. Established in 1998, it offers a wide range of services, ranging from the traditional to the modern. A favorite of celebrities and the media alike, this NZ company specializes in cosmetics innovation. It aims to bring new ideas, styles and visions to enhance beauty, make up and general appearance.

The James Charles line includes cosmetics for the face, body, hair, skin and nails. This makeup brand incorporates cutting-edge technology and is the most comprehensive in its presentation and variety of products. With its trademark black and white colours, this NZ beauty product brand delivers a unique yet classy image. For a classic matte look, this line of makeup includes creams, lotions, gels, mousses and sprays. There are also shades and finishes such as sheer, bronze, black, mocha, tan and gloss.

A favourite among teenage girls and women over thirty, James Charles Intimates offers products for those seeking a sophisticated style. It includes styling gels, foundation, lipsticks, eyeliners and mascara. The bestselling style from this brand is the Sheer Linen Moisturizer. This is a light weight, fluid application which hydrates and protects the skin and looks ideal with any colour and any skin tone.

With beautiful colors, this line of James Charles makeup offers a high end luxury brand of makeup. It is perfect for the teenager or the professional woman who demands perfection from their makeup application. With its luminous finish and natural minerals, this makeup is rich in pigmentation and easily blends with the skin for a stunning effect. Also available in Sheer Linen Moisturizer and Sheer Bronzer, this luxurious range from the world-renowned makeup house delivers true sophistication and class.

For the younger generation, there is the exciting range of J CHORA makeup. This brand of eye shadow offers intense color in two intensities, allowing you to create a dramatic look that will have people stopping in their tracks. With its modern blend of blue shimmer, blue eye shadow and mauve matte, J CHORA eye shadow promise to please the eye while looking fabulous on the face.

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