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James Charles Cosmetics is an American make up artist, internet personality and video blogger. He was born in Southern California and moved to Ohio when he was a young child. While still being covered up by his father's “American accent”, his mother, who was from England, soon taught him to speak more fluently. While still working at a local make up artist's shop in his hometown of Bethlehem, Ohio, he set up his own YouTube channel, releasing free makeup tutorials on the makeup industry.

His main make up products are Velocity Mascara in Champagne and Honey. The honey shade is a luminous bronze that is also available in black. James Charles Cosmetics has also created several different lines of products including a lipstick line and eye shadow palette. There are also several collections inspired by animals, such as leopards and Koala. He also has a collection of vegan makeup.

When it comes to YouTube, most of his videos are instructional how-to videos that show his clients how to apply their makeup application procedures. Many of them show him applying his line of Velocity Mascara. His customer service is great and he is always happy to answer questions that you may have.

On his personal blog, there are also video testimonials from customers who have bought products from him and found them to be effective. Many of the videos are self-makeup tutorials where he demonstrates his makeup application methods. Some are video diaries about his daily life and makeup application habits. All of them have a lot of humor, which goes a long way with YouTube viewers who prefer to see videos with a lot of emotions.

There is also a Behind the Scenes video posted by James Charles Cosmetics where he talks about the process of making the various products. It is fascinating to see how simple and streamlined the whole process is. It is very professional looking. I am sure that anyone who is making a video of this caliber would go through a lot of trouble to create something that looks professional yet homemade at the same time.

For a small business, you need to be as consistent as possible in all your marketing efforts. You should make videos so that people will want to come to your site. The more videos that you have on YouTube and other similar sites, the better chance that someone will stumble upon your website and want to buy from you. This is one of the most effective marketing strategies that any kind of business can use. It is truly working for James Charles Cosmetics.

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